Small and Midsize Businesses
Caffeinated Design Studio helps Small and Mid-size Businesses stand out from the crowd.
Meet AG Consulting Partners
Alex Goldenberg, Founder
AG Consulting Partners was founded in 2009 by CEO and Managing Partner
Alex Goldenberg. His one overarching goal: to harness the entrepreneurial spirit
to deliver a highly personalized experience to their clients.
Their focus on client engagements in strategy, program and project management, and business process outsourcing. As a company, its specialties lie in experience, channel, and sales strategy.
The Problem
AG Consulting Partners, a long-time graphic design client, approached us shortly after another company redesigned its website. The slick, modern design was eye-catching, but the team at AG felt that it didn't authentically represent who they are as an organization. They were also struggling with some usability issues.
The Solution
We started by taking AG Consulting Partners through our Guided Brand Strategy process, where we uncovered a combination brand personality of Adept (hardworking leaders) and Audacious (warm, youthful energy).
This discovery framed a decision to move from a photo-based design to illustrations, allowing us to bring more color and playfulness into their branding without losing their well-known professionalism.
After a full brand redesign that included a collection of illustrations and over a hundred icons, we incorporated it into all new brand collateral, including social media designs and PowerPoint templates.
And finally, of course, a new WordPress website resolved all of their concerns.
We rely on Caffeinated for all of our marketing and brand strategy needs. They’re super responsive, collaborative, and great at intuiting what we’re asking for – even when we don’t know ourselves. We always feel like we get a great value for our investment in their services and a consistently high-quality product.
Erin Anderson, Associate Partner & COO
AG Consulting Partners
The Results
NEXT-LEVEL, UNIQUE, CONSISTENT BRANDING
AG Consulting Partners made a big transition with their visual brand, and they're loving it!
Here's what they have to say about it:
"Caffeinated has elevated our brand to the next level as we continue to grow our business. I feel like it reflects who we are as a company, and I’m proud of how we show up to our candidate and client audiences."
