Quiz Results
Here are the primary Brand Personality Quiz results based on your responses to seven questions!
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Before you dig into your results, remember ...
This quiz gives you a preliminary understanding of your primary brand personality and is based on your responses to only seven fun questions. Most brands – and people, for that matter – are a complex combination of two or more traits.
Ask about our Guided Brand Strategy workbook series for a more comprehensive understanding of your brand.
Your brand personality is primarily ...
Mighty
Others perceive the Mighty brand as strong and resilient. People feel safe in your hands. While traditional Mighty brands may be perceived as rugged and masculine, that isn’t always the case. Consumers may relate to your athletic ideals or love of the outdoors.
Some words that might describe the Mighty brand:
- Rugged
- Outdoorsy
- Athletic
- Tough
- Robust
- Masculine
- Rough
- Western
Colors the Mighty brand might use:
Red stands for passion, excitement, and anger. It can signify importance and command attention
Orange stands for playfulness, vitality, and friendliness. It is invigorating and evokes energy.
Brown creates a rugged, earthy, old-fashioned look or mood.
Green evokes stability, prosperity, growth, and a connection to nature.
Gray stands for neutrality. It can look subdued, classic, serious, mysterious, or mature.
Fonts the Mighty brand might use:
Sans-Serif fonts are perceived as modern, minimal, and clean.
Slab Serif fonts are perceived as bold, quirky, and confident.