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Get started with website maintenance

Maintaining your WordPress website is crucial for small business owners.

Website maintenance isn’t a gimmick or a scam to make money off unsuspecting clients. On the contrary – it’s vital to the success of your website, and if you haven’t yet, it’s time to get started with website maintenance.

Your website is an investment and a crucial element of your business plan. But just having a website isn’t enough. If you aren’t updating your website regularly, it could be costing you money. Search engines love fresh content, fast load speeds, and secure sites, so a poorly maintained website will hurt your search engine ranking. It can also impact your reputation; broken links, slow page loads, and dated content can give visitors the impression that you don’t really care about your business.

One of the main reasons to maintain your WordPress site is to ensure that your visitors have a positive experience. By keeping your site updated with the latest plugins and themes, you can ensure that your visitors have a modern and user-friendly website to visit. Additionally, regularly updating your site can help improve your search engine ranking.

Another reason to maintain your WordPress site is to protect your data. Regularly backing up your data can help you recover from a data loss or hack attack, and performing security checks on your site can help protect you from malicious attacks.

The most important tasks to include in your WordPress website maintenance routine are:

  1. Update plugins and themes when new versions are released
  2. Check for malware and other security threats regularly
  3. Perform regular database backups
  4. Clear out old posts and comments from time to time
  5. Optimize your images using an image optimization plugin
  6. Use caching plugins such as W3 Total Cache to speed up your website’s loading times
  7. Monitor your website’s performance using tools such as Google Analytics

Maintaining a WordPress site can seem daunting.

For some extra guidance, grab our free Do-It-Yourself SiteCare download, or talk to us about a done-for-you SiteCare Protection plan!

Kristin Heffley

Kristin Heffley is founder and Chief Executive Caffeinator at Caffeinated Design Studio, a visual marketing agency based near Seattle, Washington. She loves coffee, her family, and helping clients create knock-their-socks-off brands, among other things. Her favorite caffeinated drink is a sugar-free vanilla Americano.

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