One of the first – and arguably one of the most important – decisions you’ll have to make when you’re ready for a new website is whether you will provide your own website copy or hire a professional website copywriter to do it for you.
Which option is right for you?
Many business owners prefer to create their own content, whether it’s to save money or because they just feel as if they know their business best. But this isn’t always the right decision for your business. We’ve put together six reasons that you may want to consider investing in a professional website copywriter for your website.
1. Your time is valuable.
It can be difficult – and time-consuming – to develop compelling, quality content for your website. You need to spend your time doing what you do best: helping your customers. Professional copywriters can get more done in less time, with better results.
2. A Website Copywriter can see the forest through the trees.
Just like your customers, copywriters aren’t part of your day-to-day business. They’re looking in from the outside. A good copywriter can anticipate the questions your audience will ask and provide answers in a way that they will understand.
3. A Website Copywriter has experience.
You know the saying “practice makes perfect?” Well, writers write. It’s what they do, day in and day out, and they’re passionate about it. They have the skills and experience necessary to tell your story and convert customers.
4. A Website Copywriter is a grammar nerd …
Bad grammar and misspellings can reflect poorly on your business and distract from your message. Professional writers focus on providing clear, concise, error-free copy. Besides, proper grammar is a ranking factor for Search Engines.
5. … But good copy is about more than grammar.
Developing compelling website copy goes beyond spelling and dangling participles. Copywriters know how to position your product or service so that it stands out and motivates your target audience to take action.
6. A Website Copywriter understands SEO … and people
Website copywriters know how to integrate keywords into your content without losing the conversational style to which readers respond. In other words, they write naturally yet strategically.
The Bottom Line.
Competition is fierce and plentiful. You need every tool available to you to stand out and persuade your audience to act. Professional copywriting can turn a good website into a great one. And that means money in your pocket. If you need help with your website copy, reach out to Caffeinated Design Studio for a referral or to discuss our collaborative copywriting process! We can help.
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