3 Steps to Writing a Brand Manifesto (and Why You Need One)
A brand manifesto is a documented set of ideas and beliefs that binds together a team.
It is a declaration of the values and mission of your company that can be a powerful way to keep everyone on the same page and guide decision-making. It can be a full-page statement, a single sentence, or anywhere in between.
Here are three steps to writing a brand manifesto.
1. Understand what a brand manifesto is and what it can do for your company.
A brand manifesto is a statement of purpose that defines your company’s values and mission. It articulates what your company stands for and why it exists. Having a clear understanding of your company’s values is essential for making decisions that are in line with your mission.
2. Create a draft of your brand manifesto.
Brainstorm the key values and principles of your company and then draft a statement that reflects these values. You can also include anecdotes or stories illustrating how these values play out in practice.
3. Get feedback from your team.
Once you have a draft of your brand manifesto, share it with your team and get their feedback. This will help ensure that everyone is on board with the mission and values of the company.
Why you should write a brand manifesto for your business.
It can help you make decisions that align with your company’s values, keep everyone on the same page, and ensure that everyone understands the mission and goals of the company. A brand manifesto can also help build trust between employees and customers. When customers know what a company stands for, they are more likely to trust its products and services.
If you want to use your brand manifesto to guide decision-making, there are a few things you can do.
Use it as a tool for evaluating new opportunities.
When considering a new opportunity, ask yourself how it aligns with your company’s values. If it doesn’t align, you should consider whether or not it is worth pursuing.
Use your brand manifesto to create a vision for the future of your company.
Your manifesto should be a living document that evolves over time. As your company grows and changes, your manifesto should reflect these changes.
Use your brand manifesto to develop marketing and branding strategies.
Your manifesto should be the foundation for all of your marketing materials. It should also reflect how you position your company and its products and services.
A brand manifesto is a powerful tool for guiding decision-making and keeping everyone on the same page.
By understanding what a brand manifesto is and what it can do for your company, you can create one that will help your business achieve its goals. Many companies have developed powerful brand manifestos that guide their decision-making and help them stay true to their values. Here are a few examples.
Apple’s brand manifesto is “Think different.”
This mantra has guided the company’s decision-making for decades and helped it become one of the most successful businesses in the world. Apple’s brand manifesto inspires employees to always push the envelope and come up with new and innovative ideas.
Zappos’ brand manifesto is “Create happiness.”
This mantra drives the company’s customer service philosophy, which is summed up with the phrase “delivering happiness.” Zappos believes that if they focus on making their customers happy, then they will be successful in the long run.
Netflix’s brand manifesto is “We’re a team, not a family.”
This mantra helps guide the company’s decision-making regarding employee relations. Netflix believes employees should be evaluated based on their ability to work as part of a team, not on their personal relationships with managers or colleagues.
When it comes to branding, a company’s manifesto can be one of its most powerful tools.
A brand manifesto is a statement of purpose that outlines the values and mission of a company. It can be used to make decisions about new opportunities, vision for the future, and marketing and branding strategies.
A strong brand manifesto can help a company stay true to its values and mission. It can also guide decision-making and keep everyone on the same page. When employees, customers, and partners know what a company stands for, they are more likely to trust its products and services. It’s a living document that should evolve over time. As a company grows and changes, its manifesto should reflect these changes. This ensures that the manifesto remains relevant and accurate.
If you’re looking to create a brand manifesto for your business, there are a few things you should keep in mind.
- Make sure that the values in your manifesto align with those of your company
- Make sure that the manifesto is clear and concise
- Make sure that it is easy to understand and share with others
A brand manifesto can be an extremely useful tool for businesses of all sizes. When written correctly, it can help a company stay true to its values while making decisions about the future.
Do you need help creating your Brand Manifesto?
At Caffeinated Design Studio, Brand Manifesto encompasses Mission, Vision, Beliefs, and Values on our Brand Strategy Wheel — and we have a comprehensive workbook available as part of our Guided Brand Strategy to help you figure out yours. Schedule a free consultation today, and let’s talk about how we can help!
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